Mobile Game Monetization isn’t only about choosing an Ad Network and then sitting idle to ‘spray and pray’, instead it’s more about unveiling strategies. Doing so is never easy, especially when technology is fast-paced and so are the trends. Just to make sure Game Developers doesn’t stay in two minds, rather focus on developing more innovative games, simple-yet-effective strategies are something to look out for.
These simple strategies are nothing short of a bunch of hacks to increase in-App Ad revenue without forcefully pushing Ad placements across App. That’s what makes it pretty cool both for triple-A and indie developers. So without any further ado, below are some of the top strategies for game developers:
5 Mobile Game Monetization Strategies for Developers
Take User Experience on Priority
The App functionality is one thing, and User Experience (UX) is another; the unmissable part here is you can’t compromise on either of it. It’s no different about the Mobile games as here both gameplay and UX are crucial for growth. You’d have been hearing to keep it up with UX for past several years, but this time it’s for real as people have connoted well with AR and VR games, and are now keen to get more of it this year.
Choose Innovative Ad Formats Option
The monotonous Ad creative and formats can be annoying to the user, and that leads to banner blindness, which means the user willingly or unwillingly build psychological resistance against Ads. There are multiple ways you can overcome this challenge, but the easiest one is signing up with an Ad network, which offers more Ad format options. Though this primarily works gold for the advertisers, still you can’t negate the impact it indirectly puts in for the users and developers generally. When you talk about more and more unique Ad Formats, ConsoliAds with its Icon Ads grabs the limelight for all the right reasons.
Interpret User Behavior & Analytics
User Behavior and Analytics are taken as important targeting and retargeting factors for advertisers but aren’t well-taken for the publishers. Let’s call them underdog of App monetization as they are equally befitting for the publishers with helping them to evaluate the performance of Ad placements and user’s inclination towards particular Ads. In the longer-run, this identification can help publishers optimize things on their end and also get it done for the games and Apps, which are still there in the development process.
Go with Mobile Ad Mediation
The game developers are always keen on increasing their revenues, and that’s when they gear up for taking risks. Not every time bravery gets you there, but simple technology-backed solutions are something you can always count on. With regard to monetizing your game, Mobile Ad Mediation is one well-balanced solution to increase revenues effortlessly. All this gets even more legit when doing it with ConsoliAds Ad Mediation. It’s the lightweight SDK, better Ad fill rate and easy integration making it stand tall amidst dozen other mediation contenders.
Cross-Promote your New Mobile Games
Almost every game developer faces the challenge of establishing a new App, no matter even if he previously has several hits to his name. Apart from dedicating massive budget on advertising, Cross Promotion can significantly boost the user acquisition process for new App in minimum spend. With ConsoliAds Cross-Promotion you can also utilize your established mobile games for promoting new games.
All these simple-looking strategies and tips can uplift monetization for mobile game publishers. The best part is it’s all done in a legit way without putting your Apps and games on the stake.