The ever-growing number of smartphone users to 3.5 billion in 2020 from what it was 1.57 billion back in 2014 carried a strong message throughout. Even though it wasn’t evident in the beginning, but sooner with establishing many other industries associated, it proved the worth within no time. The Mobile App industry is one of those industries associated with smartphones, making it big; big enough to reach $935 billion in revenue by 2023.
The other side of the story is with more and more mobile Apps rolling out, developers are also keen on increasing their revenue. Though the mobile App advertising has much potential left, still the point here is staying intrusive and less-problematic on way to pile up handsome revenue every month. If not this, the paid App is an option, which means you already narrow down the audience to those willing to pay for the App.
When generating revenue via in-App advertising, placing more and more Ads isn’t the key for developers anymore, but staying non-pushy yet on target is. Those still sticking to the old-fashion way of increasing App revenue willingly or unwillingly compromise on the UX. Not only this, but it backfires and rather helping in boosting revenue it pushes users to uninstall the App.
Here’s our take on ways to monetize your App for better revenues without negating the importance of User Experience:
Understand & Analyze the Analytics
Modern-day UX isn’t about a pleasant interface or extravagant artwork, it’s more about listening to user and performing the right action. There are several ways to hear it from the user, and the most underrated out of it is comprehending the data analytics. Once done, you can accurately know user behavior and analyze it to improve the overall user experience.
The user experience can be easily measured by paying attention to details such as App usage, session length, retention rate, and engagement. Apart from that, other ways of measuring UX is organizing surveys, getting in-App feedbacks, and last but not the least, checking App ratings & reviews.
Choose Innovative Ad Format
Ever noticed how App publishers strive to bring unique ideas to life by establishing creative Apps, but then settle for the same long-going Ad formats for monetization purpose. This may be there because of two reasons, one of them is not having enough support from the Ad Networks and the other is the publisher reluctant to try some new Ad format.
Unlike many others, ConsoliAds, a platform known for intelligent App monetization solution has launched an innovative Ad format, Icon Ad. What’s interesting about this Ad format is it stays less-intrusive and still gets a decent CTR, good enough to help publishers earn more revenue.
Try Unbiased Mobile Ad Mediation Platform
At times, simply choosing is an Ad Network isn’t all that you need as it may lag in fulfilling Ad requests of your App inventory. This all happens when Ad Network doesn’t have enough advertisers willing to advertise through their platform or it’s already quite saturated with thousands of mobile App publishers using the same platform.
The quick and easy solution to all this situation is opting for an unbiased Mobile Ad mediation platform for the purpose. As a result of unbiased mediation, the Ad Fill Rate is significantly improved, which means each of the available Ad slot is used evenly while catching up with the Ad requests.
Hence, it all proves that enhancing UX itself enhances the overall App monetization experience by allowing the publisher to maximize their App revenue.