With making highly interactive and intelligent Apps, developers’ job is almost half-way done as choosing their monetization strategy is the other half of it. The lucrative App development industry counts on App monetization knowledge to make bucks out of all the blood, sweat, and tears they have rolled out for establishing the App. That’s when the internet is filled with queries such as: ‘How to Monetize Game?’, ‘What is the best App Monetization model?’, and many others.
The paid App builds the trust of Mobile App developers with guaranteeing them quick money, whilst, free Apps with in-App advertising as signature-move eyes on gradually increasing their App revenue after optimizing Ads.
If the majority is authority, the paid model is dominant with 96.5% android Apps keeping it free while 3.5% of the all android Apps opt the paid model as their monetization strategy. But that never means Free Apps are the clear winner as each one of it has its own pros and cons.
Let’s dig it in to understand Free Apps vs Paid Apps (head-to-head).
Free or Paid Method – How to Monetize App?
Lack of User’s Trust
The route for acquiring users is quite the same for both Free and Paid Apps, with the only difference of details required in while signing up. The free Apps only ask for email and username, whereas the paid Apps most commonly ask for the credit card details, which is a turn-off for many users. It isn’t that all users elope right from there, but most of them are reluctant to share their card details for payment as the cyber-crime is an all-time high, and in this case, their private information might be compromised.
More Options to Maximize Ad Revenue
In for Paid Apps, publishers can maximize Ad revenue simply by increasing the subscription fees, which means more revenue directly landing in their account all the way from the users. On the other hand, free Apps count on choices such as choosing Ad network, Ad Placement, and Ad Format to optimize Ads to boost Ad Revenue. All this begins with selecting an Ad Network, which gives you another handful of options to increase App earnings.
Intrusive for Users
The paid Apps practically ensure you get the best experience every time you use this App. Before you ask how that is, paid Apps are not bombarded with Ads, which means they are non-intrusive always. Yes, you don’t need to wait for another 5-seconds before you could skip the particular Ad. In contrast to it, Free Apps show Ads to the users in order to generate revenue. Some of the publishers sparsely use these Ads at right slots to do the trick, while many of them believe placing more Ads is the key, which isn’t true in the longer-run.
Both Free & Paid (Freemium)
Free or Paid? Almost every App publisher faces this challenge of choosing the right App monetization model. If you’re also the one, the well-balanced Freemium model might get you over the line. This blend of free and paid technique (Freemium) let user signup your App and use it for free, until and unless he’s looking to upgrade to get hands-on the premium features.
Whenever you’re (publisher) up to monetizing your App, make sure you do research and settle for stable and well-versed strategy. Rather replicating the case studies, try to connote your targeted audience, in order to excel in this world of Apps.