Over the years Mobile App Development has exponentially grown to an extent with all possibility of becoming over $400bn industry by the end of 2026. Amidst all this, the stake-holders are more concerned about bringing more and unique ways of App Monetization benefitting Mobile App Publishers. Gone are the days when you only had few of App Monetization options and the hardest part was to opt one out of Paid or Free App.
Later on, the freemium model helped publishers to count on technique, which is modest in a way that it is a fusion of both paid and free models. Fast forward to 2021, there are multiple other ways for publishers to not only earn via Apps but also maximize their Ad revenue without troubling things on their part.
Not to negate the fact, Mobile Ad Mediation has recused hundreds of Mobile App publishers with uplifting the Ad Fill Rate. Consequently, befitting the publishers much more than the traditional App Monetization with showing Ads in Mobile Apps. That’s not all as there are more innovative ways to enhance your monetization technique.
Below are some of the hand-picked App Monetization ways to work wonder in 2021:
5 Proven App Monetization Strategies in 2021
Though it sounds somewhat closer to advertising but the output is way different, as it’s huge and more of a coalition with businesses to earn more and more incentives. Getting sponsorship means you cut that pattern of getting it via an Ad Network; it’s the way you get all the prized money right from horse’s mouth. For instance, as an eSports Game Publishers, you can simply put the logo of the company or splash screen or even mention it somewhere in the gameplay as a partner. In short, the sponsorship model is flexible with both the business owners and publishers deciding it all.
The subscription model is right there for quite some time now but that wasn’t as disciplined before the popularity of on-demand video platforms. What the publishers need to replicate is make it more flexible with offering weekly or even monthly trials before a user makes the final decision. This way publishers get all the right reasons to win user’s interest and help them understand the App in a better way with allowing them to use premium App without spending a buck in the start.
Selling Services Online
There is no end to what you can sell online as users from different walks of life seek different services online. Especially, during these tough Covid-times, people are inclined towards getting online services. The nature of these services is also getting broad with time as users are even looking for as basic as a remote organizer, psychological sessions online, and personal stylist services. This sums up that an App selling services online has a high-time to earn thousands of subscribers within a short time.
Selling Goods Online (ecommerce)
Just imagine what marketplaces such as Amazon and Walmart have made in last year. As a mobile App publisher launching an E-commerce App can help you maximize Ad revenue. There’s no restriction to what you’re selling online as people are buying all sorts of goods and products. This E-commerce model stands out for publishers as it’s highly interactive and useful for the people.
Very similar to Influencer Marketing and Sponsorships, Affiliate Marketing is in the limelight for all the right reasons. In 2021 you can monetize your App with signing up for reliable Affiliate program and earn commissions on referrals and sales made through your channel. Shopify App Affiliate Marketing Programs is one of its kind of initiative as it allows business owners to connect with right influencers and affiliates for the marketing purpose.